Not A Consultancy

About Us

We ARE not a consultancy

Our model pairs forward thinking brands with world-class creative talent shaping the pulse of culture today, turning business ambition into cultural currency.

We plug brands straight into NAC’s hand-picked ecosystem of media makers, experiential architects and innovative agencies - each independently brilliant, and even more powerful when matched intentionally.

We’re not observers — we’re co-creators, actively designing and stewarding partnerships that drive impact, foster trust, and build momentum across categories and audiences.

At the core of NAC lies a deep genuine respect, trust, shared ethos and unified vision that turns cultural capital into business growth — through collaboration, instinct, and insight.

THE TEAM

Erik Lavoie

is the
Commercial Guy

IS NO LONGER THIS YOUNG

Erik was a Partner at VICE and Chief Growth Officer of VIRTUE Worldwide for 25 years he was responsible for the expansion of their creative agency business, expansion of the media business throughout the LatAm, APAC and the EU as well as the launching of the Global Partner Team within VICE. He also likes to bike, eat and travel. In that order.

Jonathan Hunt

is the
Audience Guy

IS NO LONGER MAD AT ROTARY PHONES

Jonathan has led the marketing and customer growth strategies for media brands like VICE, Vox Media, National Geographic and Complex Networks for 15+ years. His expertise spans all stages of the marketing funnel and large-scale marketing campaigns across digital, experiential, linear and VOD, subscriptions, social and commerce.

Gerhard Stochl

is the
Creative Guy

IS NO LONGER DROPPING ACID

Gerhard is an award-winning creative leader with more than two decades of experience across the United States, Europe and Asia. Following almost a decade in senior leadership roles at VICE and serving as Managing Director at Parley for the Oceans, he led comms, partnerships and socials at personal care brand Harry’s.
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who we are

Erik Lavoie

Erik was a Partner at VICE and Chief Growth Officer of VIRTUE Worldwide for 25 years. He was responsible for the expansion of their creative agency business, expansion of the media business throughout Latam, APAC and the EU as well as the launch of the Global Partner Team within VICE.

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Tara Nolan

Tara Nolan is a global marketing leader with a passion for sustainable brands and conscious business. With over 15 years as an advertising executive, she’s held roles at the world’s largest holding companies: Omnicom, IPG, Havas, and WPP. Tara has also served as a judge at the Cannes Lions.

Gerhard Stochl

Gerhard is an award-winning creative leader who has overseen campaigns, collaborations and large-scale partnerships for leading global brands like Adidas, Toyota and Intel. He spent almost a decade in senior executive roles at VICE Media and also ran comms, partnerships and socials at personal care brand Harry’s.

Banging out some RTBs...

Grinding through the latest algo updates...

Yes, yes, yes, mmmm, ice cream so good....

Almost there...

We ARE not a consultancy